Agenda
- Background / Runway
- My background
- Funding available
- Marketing plans - short/medium/long term
- Diamond Peach - Brand Communication
- Short term (in progress) : 1-2 Months
- Funding - No Cost, Low Cost
- Goals - Fans / Creators - What did we hope to achieve?
- What has been done over 2-3 week period
- The results over the last 2-3 weeks - Wins / Gains
- Plan for the next 2-4 weeks - What is our focus
- Medium/Long Term : 3 Months+
- Based on additional runway / funding
- Using well known marketing techniques in the adult industry
- Marketing Machine
Recording & transcript
220729_marketing-update.mp3
Brand Communication
- Changes in Social Media Handles (why)
- Core objective: traffic and revenue hence app marketing & brand
- On-brand app brand given the marketing push, separation between app & token
- Connection between the app & token holders is tokenomics revenue share
- In future, assuming runway, token site
- crypto marketing separate (listings, trending etc)
- Linked to the app, the app and token marketing will support each other
Seasonal decreased traffic, quiet period
- Creators/fans are on holiday, family time
- Still traffic available, just lower